Zensciences, a global marketing agency, seamlessly bridges the gap between business and creative outcomes. With expertise spanning strategy, digital, design, storytelling, and technology, Zensciences consistently delivers transformative solutions to its clients.​
In 2023, the agency embarked on a bold new venture — the Zensciences Art & Tech Festival (ZATF’23).
This platform brought together the worlds of art, design, and technology, creating an immersive space for dialogue, exploration, and inspiration.
Far from being a traditional event, ZATF’23 invited attendees to be active participants in a shared creative journey.
As a member of the core team, I took on the roles of curator and creative director, contributing to the festival's vision and execution. The journey began with crafting a compelling brand identity that aligned with Zensciences’ values while giving the festival its own vibrant personality.
This system included a bold logo, a dynamic colour palette, a cohesive type system, grid layouts, art direction, and design guidelines. These elements laid the foundation for a distinctive visual identity that celebrated learning, creativity, and innovation while positioning the event as a future-forward endeavour.​
Once the design language was finalised, the focus turned to expanding it across both digital and print collaterals.
From promotional materials and wayfinding systems to interactive installations, the visual identity became a thread tying every element of the event together.
As curator, I was also part of the jury that selected participant entries, ensuring the event reflected the diverse talent and ideas central to its ethos.
My contribution included an immersive 10x7ft mural, designed using principles of physics and colour theory to engage viewers interactively. This experiential piece embodied the festival’s commitment to creativity and participation.
Note: This project was completed during my tenure at Zensciences, where I contributed to the design and development of visual assets for the event.