Wipro, a global leader in technology services and consulting, has consistently pushed the boundaries of innovation across industries. Renowned for its expertise in cloud computing, artificial intelligence, data analytics, and digital transformation, Wipro delivers solutions that transform businesses in 167 countries.
Wipro has distinguished itself in the healthcare sector through its unique integration of world-class technology platforms, delivering member and patient satisfaction beyond competitors’ capabilities. Their proven success and unsurpassed quality assurance create unmatched value for clients, cementing their role as a trusted partner in advancing healthcare solutions.
This reputation for excellence extends to their collaboration with LifeScan, a company committed to improving the lives of people managing diabetes. Together, Wipro and LifeScan have leveraged technology and innovation to create impactful solutions that enhance health outcomes.
To showcase this partnership, Wipro required a booklet that highlighted their joint achievements and shared vision, reflecting the synergy and mutual commitment of the two brands. The design needed to engage readers while seamlessly integrating the visual identities of both Wipro and LifeScan.
The project began with a comprehensive understanding of Wipro and LifeScan’s brand guidelines, ensuring a cohesive and polished design.
The booklet was crafted to provide an engaging journey for readers, guiding them through key highlights of the partnership with an intuitive and visually appealing layout.
High-quality imagery was selected and rigorously reviewed to ensure clarity and relevance, reinforcing the themes of collaboration and innovation.
The design balanced aesthetics with functionality, carefully organising content to enhance readability and emphasise critical information.
Colours and visual elements were chosen to align with the brands' shared values of excellence and innovation, creating a harmonious yet impactful presentation.
The final booklet exceeded client expectations, serving as a testament to the strength of the Wipro-LifeScan partnership.
It not only showcased their collaborative achievements but also underscored Wipro’s role as a leader in delivering transformative healthcare solutions.
This project highlighted the power of effective print design in telling a compelling story while maintaining alignment with brand identity and purpose.
Note: This project was completed during my tenure at Zensciences, where I contributed to the design and development of visual assets.