US Pharmacopeia (USP), is a globally recognized nonprofit scientific organisation dedicated to building trust in the supply of safe, high-quality medicines. For over 200 years, USP has been instrumental in safeguarding public health by setting rigorous science-based standards for medicines, dietary supplements, and foods.
By strengthening the global supply chain, USP ensures that the medicines people rely on are safe, effective, and available when needed. Their commitment to improving public health has positioned them as a key player in driving positive change within the healthcare industry.
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The task was to create a pitch to engage USP as a potential client, showcasing impactful digital design to communicate complex healthcare topics. Two distinct creative routes were explored, each addressing different facets of modern healthcare: the stigma surrounding antidepressant medications and the intersection of AI with healthcare.
The first route focused on antidepressants and the stigma often associated with mental health treatment. The aim was to visually convey the importance of antidepressant medications and their role in improving mental health.
Strong imagery was chosen to highlight the transformative effects of these medications. Photoshopping was used to enhance the imagery, making the effects of treatment visually clear and reinforcing the positive changes that occur from taking antidepressants. The design emphasised breaking down societal barriers surrounding mental health and promoting the value of treatment.
The second route explored the growing role of AI in healthcare. With AI-driven solutions rapidly transforming the medical field, the design showcased how this technology can enhance patient care.
Imagery representing the intersection of AI and healthcare was selected as the focal point, symbolising the innovative potential of technology to revolutionise the future of medicine. Both design routes were crafted with clarity and engagement in mind, aligning with USP’s mission. Each concept used compelling visuals to communicate complex ideas in an accessible way.
The goal was to create designs that captured attention, sparked conversation, and provided USP with a visual framework to explore potential future campaigns or collaborations.
This pitch served as an opportunity to communicate important healthcare topics in a meaningful and visually impactful way, while demonstrating the potential for a successful partnership with USP. The final designs exceeded client expectations, providing a strong visual narrative to engage with USP’s mission of improving global health standards.
Note: This project was completed during my tenure at Zensciences, where I contributed to the design and development of visual assets.