Synta International, a dynamic new entrant in the engineering trading industry, is built on a foundation of excellence and innovation. Specialising in high-quality engineering equipment, Synta is committed to precision, efficiency, and fostering strong client relationships.
By providing tailored solutions that enhance productivity and streamline operations, they aim to redefine engineering solutions in the competitive UAE market. Their focus on quality, integrity, and customer success positions them as a trusted partner for businesses seeking cutting-edge industrial tools.
As a new company stepping into a competitive landscape, Synta sought a brand identity that would not only set them apart but also reflect their core philosophy of precision and excellence.
The goal was to create a strong, recognizable visual identity that captured their commitment to engineering expertise and their fresh, innovative approach to the industry. This identity needed to resonate across all platforms — from print materials to their online presence.​
The process began with in-depth research into the engineering trading industry, Synta’s competitors, and the UAE market. Moodboards were created to visualise the brand’s personality and guide the creative direction.
The logo suite was designed to be the centrepiece of their identity, blending rigid, machine-like elements with a refined human touch.
This balance symbolised the importance of precision and craftsmanship in the engineering field, capturing Synta’s dedication to delivering excellence.​
The colour palette was designed to break away from conventional corporate tones, featuring six energetic primary colours that complemented each other while creating engaging combinations.
This modern palette reinforced Synta’s innovative ethos, helping them stand out in the industry. The visual identity was then expanded into brand assets, including business cards, letterheads, and brochures, ensuring consistency and professionalism across all touchpoints.
The project evolved further with the design and development of Synta’s website. Using a no-code platform, the website was created to be both visually appealing and user-friendly.
The content was thoughtfully drafted, and the wireframe ensured a seamless flow, guiding visitors through an engaging journey. The final design reflected the brand’s vibrant identity, while the intuitive layout highlighted Synta’s capabilities and offerings effectively. The website was completed in time for Synta’s launch, marking their bold entry into the market.
This cohesive brand identity and website design positioned Synta as a forward-thinking and reliable engineering solutions provider, creating a lasting first impression in a competitive industry. The result was a brand that truly reflected Synta’s values and vision, setting the stage for long-term success.