Slikk is a fast-fashion and lifestyle retail platform based in Bangalore, delivering trendy apparel, accessories, and essentials directly to customers in under 60 minutes. Built to redefine quick commerce, Slikk combines style, speed, and convenience, curating a mix of popular brands and exclusive products to create a seamless and memorable shopping experience for young, fashion-conscious consumers.
For Diwali 2025, a custom deck of playing cards was created as a festive giveaway to engage customers while reinforcing Slikk’s bold and vibrant brand identity.
The project involved conceptualising a cohesive visual theme, designing all 54 cards including card backs and packaging, resulting in a complete set of production-ready assets.
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The creative direction drew on extensive research into existing Diwali-themed merchandise and playing cards, with the aim of delivering a design that would stand out in both aesthetic and concept.
Rather than relying on traditional festive motifs, the numbered and suit cards showcased products across Slikk’s platform — spanning fashion, beauty, home décor, footwear, and jewellery — subtly familiarising customers with the brand’s offerings while reinforcing brand recall.​
​The face cards took a more festive and culturally resonant approach, featuring Indian men and women in traditional attire. Kings and Queens were depicted in royal clothing and Jacks in simpler traditional wear. This approach offered a subtle nod to Diwali celebrations while reflecting Slikk’s energetic and confident personality.
The cards were brought to life through hand-drawn, painted illustrations rather than vector artwork, giving the deck a premium, crafted feel and echoing the rich tradition of Indian handcraftsmanship. The colour palette drew inspiration from the vibrant aesthetics of Indian truck art, creating an immediate ethnic touch while maintaining a lively, contemporary vibe aligned with Slikk’s brand.
Multiple styles, typography choices, and visual treatments were explored before finalising the approved design.
Considerable care was taken to ensure legibility, cohesion, and usability, with several rounds of testing and mockups conducted to refine the layout and balance between decorative elements and functional clarity.
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The card backs and packaging were designed to unify the deck visually, tying together the illustrations, colour palette, and brand identity into a premium, cohesive system.
The final deck delivered a playful, engaging, and brand-forward experience that celebrated Diwali while reinforcing Slikk’s identity and familiarising customers with its product range.
It successfully combined creativity with purpose, leaving a memorable impression and strengthening brand recognition among its audience.