In today’s rapidly evolving creative landscape, artificial intelligence has emerged as a transformative tool, reshaping the way we approach design. From ideation to execution, AI platforms have unlocked unprecedented possibilities, enabling designers to push boundaries and explore uncharted territories. Staying at the forefront of these advancements isn’t just a choice — it’s a necessity for innovation. With this mindset, an experimental project was undertaken to create a 100% AI-generated video, testing the capabilities of various platforms and assessing their potential for storytelling and design.
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​The project focused on a fictional narrative—a promotional video for the launch of a new car. It began with selecting the subject and developing a storyline, which led to the creation of a storyboard.
Once the narrative was set, static images of each frame were generated using MidJourney, a powerful AI platform that helped craft visually compelling imagery to form the foundation of the video.
These images were then enhanced using Magnific AI, which refined their quality, ensuring clarity and detail for the next stages of production.
After the static frames were prepared, the next step was animating them to bring the visuals to life.
Runway and Luma AI were used to add motion and depth to the images, transforming them from static visuals into dynamic sequences that conveyed the intended message.
Once the animated frames were ready, they were imported into Adobe After Effects for the final touches — transitions were added, frames were stitched together, and edits were made to ensure a smooth, cohesive flow throughout the video.
This project was an opportunity to explore AI’s role in design, revealing both its capabilities and limitations. The result was a compelling, entirely AI-generated video that demonstrated the power of technology in visual storytelling. While AI played a major role in creating the content, the project also highlighted the importance of human creativity in guiding these tools toward meaningful outcomes.
Ultimately, this experiment wasn’t just about testing AI’s potential—it was about understanding how artificial intelligence can be leveraged to complement human creativity and inspire new possibilities in design. By blending storytelling with cutting-edge technology, this project reinforced how AI can open doors for innovation, pushing the boundaries of what design can achieve.
Note: This project was an experimental initiative to explore the capabilities of AI in design. It was not created for commercial use or client purposes.