Petalz Studio is a boutique known for its exquisite festive wear, designed by skilled artisans who specialise in intricate embroidery. Each piece is custom-made to reflect the unique tastes and desires of clients, ensuring a personalised experience.
The project kicked off with thorough market and brand research, which helped shape a mood board that captured the look and feel of Petalz Studio.
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This process led to the creation of a maximalist logo that not only embodies the brand's charm and artistry, but is also inspired by the intricate floral designs that the artisans bring to life in their creations.
The colour palette developed for Petalz Studio reflects the festive nature of its couture offerings.
To strengthen brand recognition, a pattern was created using elements from the logo, designed to be used across printed materials like packaging, business cards, and price tags, as well as digital assets for social media.
This cohesive visual language ensures that every interaction with the brand feels connected and consistent.
The final stage involved a comprehensive website redesign that provided an online presence truly representative of Petalz Studio.
The website features an elegant layout that showcases the boutique's unique offerings, allowing visitors to explore the collection seamlessly. The pages were designed to reflect the brand's aesthetic, enhancing the overall experience for potential clients.
Following the first stage of the visual rebranding, a dedicated photoshoot was organised to capture the studio's offerings while keeping the new guidelines in mind.
The images that emerged from this shoot were shared on social media as part of the brand’s relaunch, along with designed post and story templates that complemented the new look.
