Yusuf Bin Ahmed Kanoo (YBAK) is one of the largest independent family-owned multinationals in the Middle East, with a robust portfolio spanning various sectors, including shipping, logistics, travel, and industrial services. With a commitment to quality and innovation, Kanoo has built a reputation for delivering exceptional products and services across its divisions.
As part of this esteemed group, KANWEAR specialises in manufacturing innovative workwear and safety gear tailored to meet the needs of high-risk industries.
The client sought a logo for KANWEAR, their new subdivision, emphasising the need for it to align with the parent company's established brand guidelines. This involved adhering to specific aspects such as the colour palette, overall look, and feel, ensuring a cohesive identity across the brand.​
The logo features a straightforward colour scheme of blue and yellow, reflecting the core values of trust and reliability.
Central to the design is a symbol inspired by the Saker Falcon, the national bird of many Middle Eastern countries, which holds significant cultural relevance in the region. This bird, a symbol of strength and resilience, has been celebrated in Arab heritage for over 9,000 years.
To represent KANWEAR’S commitment to safety and quality, the bird is crafted with sharp lines and strokes. This modern interpretation not only reflects the precision required in the workwear industry but also embodies the brand's forward-thinking approach.
Overall, the logo encapsulates KANWEAR’S mission to provide high-quality, comfortable workwear that meets the demands of various industries, ensuring safety and durability for personnel in high-risk environments.