Infosys, a global leader in next-generation digital services and consulting, continues to push boundaries with Infosys Topaz — an AI-first suite of services, solutions, and platforms. Infosys Topaz empowers businesses to leverage generative AI technologies, driving innovation, enhancing efficiencies, and building interconnected ecosystems.
By transforming industries and communities, Infosys ensures that technology amplifies human potential and unlocks value at scale.​ To promote the groundbreaking AI offerings of Infosys Topaz, the task was to create a compelling video concept entirely driven by AI. The project began with an unconventional vision: merging the realms of technology and art.
The concept explored the intersection of artificial intelligence and iconic artistic expressions, illustrating how technology could reimagine the classics while reflecting its potential for creativity and transformation.
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The chosen route brought technology into the world of famous artworks and artists, where subjects in iconic paintings were depicted engaging with modern gadgets or utilising AI-driven tools.
In another iteration, artificial intelligence was represented as the creator, generating intricate visuals and paintings inspired by the styles of renowned artists.
Static frames for the video were generated using MidJourney, an AI platform adept at creating high-quality, imaginative visuals. These frames seamlessly blended historical art and futuristic technology, providing a visual narrative that captured attention while conveying the capabilities of Infosys Topaz.
Each image was crafted to highlight the transformative power of AI, inviting viewers to rethink traditional boundaries between innovation and culture.
The project emphasised the harmony between two seemingly disparate worlds: the timeless beauty of art and the progressive nature of technology.
By creating visuals that juxtaposed the traditional and the modern, the design successfully conveyed the message of Infosys Topaz—bridging the gap between human ingenuity and AI-driven transformation.
This bold experiment underscored Infosys’s commitment to innovation, showing that AI can not only solve practical challenges but also inspire creativity, spark conversations, and redefine perspectives. The final visuals resonated with the audience, making a lasting impression and reinforcing Infosys’s role as a pioneer in the AI-driven future.
Note: This project was completed during my tenure at Zensciences, where I contributed to the design and development of visual assets.