Infosys, a global leader in next-generation digital services and consulting, has been at the forefront of driving transformative change across industries in over 55 countries. Their AI-first suite of services, Infosys Topaz, helps enterprises accelerate growth and unlock efficiencies at scale by leveraging generative AI technologies.
Infosys Topaz is designed to empower people, communities, and organisations to create value from innovative, connected ecosystems—ushering in a new era of cognitive solutions and pervasive efficiencies.​
For this project, the task was to create a pitch for the marketing of Infosys Topaz during the 2024 Olympics in Paris. The goal was to showcase different ways of marketing the services in a dynamic, impactful manner through digital billboards/standees placed strategically around the city. ​
Given the significance of the event and location, the pitch had to be not only visually appealing but also communicate the message of Infosys Topaz clearly and effectively.
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​The creative direction began with designing three distinct routes to give the client options to choose from. Each route was developed to target a specific aspect of the campaign while aligning with the overarching message of Infosys Topaz.
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​The first route focused entirely on showcasing the AI offerings of Infosys Topaz, using design elements from the brand’s assets and supporting imagery to reinforce the theme of innovation.
The second route incorporated the location—the streets of Paris—highlighting the connection between the local context and the AI-powered services, ensuring a relevant and engaging visual experience.
However, the final route centred on the Olympic Games, featuring athletes in conjunction with the AI offerings, tying together the themes of human potential and cutting-edge technology.
Each route was carefully designed to reflect the messaging and goals of the campaign while giving the client a variety of creative options to choose from. Special attention was paid to the layout, typography, and imagery, ensuring that the design was visually striking and easy to read from a distance, fitting the digital format and large-scale display requirements.
The final pitch offered a cohesive, versatile approach to promoting Infosys Topaz, with a layout that provided clarity and impact while meeting the client’s expectations.
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The project was successful in creating a strong visual language for the campaign, ensuring that the marketing of Infosys Topaz at the Olympics 2024 would be engaging and impactful for the audience.
By aligning the creative design with the client’s brand vision and event goals, this project demonstrated how thoughtful pitch and digital design can bring together innovation, location, and culture to create a compelling narrative that resonates with a global audience.
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Note: This project was completed during my tenure at Zensciences, where I contributed to the design and development of visual assets.