Positioning AI
within a world
class moment
Infosys, a global leader in next-generation digital services and consulting, driving transformation across industries in more than 55 countries. Through Infosys Topaz, its AI-first suite of services and solutions, the company helps businesses unlock efficiency, accelerate growth and build connected ecosystems powered by Generative AI.
By blending human insight with data-driven intelligence, Topaz enables businesses to innovate faster, operate more efficiently, and adapt with confidence in an ever-evolving digital landscape.
Infosys Topaz is built to create value at scale by combining human potential with intelligent technology. Its purpose is not only to improve operations, but also to shape stronger communities, smarter systems and more meaningful innovation across industries.
For this project, the objective was to create a pitch for promoting Infosys Topaz during the 2024 Olympics in Paris. With one of the world’s biggest global events as the backdrop, the campaign needed to present the AI offering in a way that felt bold, memorable and relevant. The focus was on creating digital billboards and standees placed across the city, turning public spaces into opportunities
for visibility and engagement.
Strengthening global presence
CHALLENGE
Creating large-scale communication with clarity & impact
Marketing during the Olympics meant communicating to a fast-moving and highly diverse audience. The campaign needed to work instantly, capturing attention in busy public spaces while clearly delivering the message of Infosys Topaz.
The challenge was to create visuals that felt strong enough for large-scale outdoor formats while also connecting with the energy of Paris, the spirit of the Olympics and the innovation behind the brand. It had to be visually striking, easy to understand and aligned with Infosys’ premium global identity.
SOLUTION
Developing multiple creative routes for stronger campaign flexibility
The process began by building three distinct routes, each offering a different way to connect the campaign with the event and its location while staying rooted in the core message of Infosys Topaz.
The first route focused entirely on the AI capabilities of Infosys Topaz. It used brand assets, structured layouts and imagery to highlight innovation and future-focused thinking. This route placed the technology itself at the centre of the communication.
The second route brought Paris into the story. By using the streets and landmarks of the city as part of the visual language, the visuals created a stronger local connection and made the messaging feel more relevant to the event environment.
The third route centred on the Olympic Games, combining imagery of athletes with AI-led messaging. This concept linked human performance with technological advancement, showing how innovation and human potential can work together to achieve excellence.
Each route was carefully developed with attention to typography, composition and readability, ensuring strong visibility across billboards and standees. The layouts were built to deliver quick understanding while maintaining visual impact from a distance.
OUTCOME
A scalable pitch that delivered strong brand presence
The final pitch provided a cohesive and adaptable campaign system that gave the client multiple strong creative directions to choose from. Each route successfully communicated the value of Infosys Topaz while connecting naturally with the scale and significance of the Olympics.
The work created a strong visual language for
the campaign and demonstrated how thoughtful design can bring together technology and culture in a way that feels both strategic and memorable. It met the client’s expectations while positioning Infosys Topaz for maximum visibility during a major global event.
Built for attention, designed for recall
This project showed how strong campaign thinking can turn public spaces into meaningful brand experiences.
By creating concepts that balanced innovation with cultural relevance, the pitch helped Infosys stand confidently on a global stage. The result was a polished and impactful campaign direction that strengthened visibility, audience connection and brand recall.
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