Infosys, a global leader in next-generation digital services and consulting, drives transformative projects across 55+ countries, leveraging its expertise to help organisations navigate the evolving digital landscape. One of Infosys' notable collaborations is with ADT, a leading provider of home and business security solutions in the United States. As part of their ongoing work together, Infosys helps ADT advance its technological capabilities and improve its service offerings through innovative solutions.
For this project, the task was to design a standee highlighting the collaboration between Infosys Manufacturing and ADT, while ensuring both brands were represented equally. ADT’s product was to be featured in the design, and it was important that the standee communicated the collaboration effectively while maintaining visual appeal.
The design process began by thoroughly understanding the brand guidelines of both Infosys and ADT to ensure consistency and alignment. To create a dynamic and engaging look, vectors and gradients were incorporated, adding depth and texture to the design without overpowering the typography. The customised typography was carefully crafted to stand out, ensuring that the key message was clear and easy to read.
The ADT product was seamlessly integrated into the design, placed in a way that attracted attention without disrupting the flow of the overall layout. The standee was designed with readability in mind, making sure that even from a distance, the message would be easily digestible and visually engaging.
The final standee successfully captured the essence of the alliance between Infosys Manufacturing and ADT, reflecting the professionalism and innovation of both brands. It highlighted the joint effort and showcased ADT’s product in a way that was cohesive with Infosys’ commitment to delivering cutting-edge solutions. The project demonstrated how thoughtful print design can effectively communicate complex collaborations while maintaining brand consistency.
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Note: This print design was completed during my tenure at Zensciences, where I contributed to the design and development of visual assets.