Infosys is a global leader in next-generation digital services and consulting, helping clients across more than 55 countries navigate their digital transformation. With its robust ecosystem and innovative solutions, Infosys continuously pushes the boundaries of technology and business.
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The Infosys Equinox platform is designed to be the only commerce solution businesses will ever need, empowering companies to thrive in an increasingly digital world. As part of this mission, Infosys partnered with Nu Skin to drive a social commerce-led transformation in the beauty and wellness sector.
Due to this exciting collaboration between Infosys and Nu Skin, a client visit and event were being held in Bangalore, India.
For this event, the client had two key expectations: first, that the visual language would align seamlessly with both the Infosys and Nu Skin brand identities; and second, that the designs would incorporate elements that reflect the spirit of Bangalore.
This was a unique challenge: balancing the global sophistication of Infosys with the beauty-focused, elegant branding of Nu Skin, all while integrating a sense of place.
To address this, I chose a clean, refined aesthetic inspired by the design language often used in the beauty and wellness sector. This approach aligned perfectly with Nu Skin’s identity, which emphasises premium products that inspire trust and wellness.
I made use of Infosys' secondary colour palette, ensuring the designs not only complemented but fully embraced these colours to maintain consistency with the brand.
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Instead of relying on stock imagery, I chose to incorporate hand-drawn illustrations of iconic Bangalore landmarks, such as the Bangalore Palace and more.
These illustrations lent a personal, artistic touch to the design, while also highlighting the event’s location in a sophisticated, understated way.
This choice was particularly suited to the event's upscale, beauty-centred nature, aligning with Nu Skin’s emphasis on premium, high-quality personal care.
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In addition to these illustrations, I explored different design routes, one of which included image cutouts of women using skincare products, further linking the visuals to the beauty industry.
After exploring various options and refining multiple design directions, elements from my initial concept were thoughtfully integrated with those from another approach.
This collaborative process resulted in a well-balanced and cohesive final design that effectively captured the intended message and aesthetic.
Once the final design was established, it was systematically applied across a range of print collaterals to maintain consistency and impact.
These included a carefully designed booklet, visually engaging postcards, and elegantly crafted certificate mementoes.
Each piece was meticulously tailored to ensure clarity, readability, and aesthetic appeal, making the materials not only visually striking but also highly effective in their intended purpose across various formats.
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Given the nature of the printed materials, extra attention was paid to legibility and ensuring that the designs were clear and effective across various formats.
The final designs successfully met the client’s needs and expectations, creating a memorable visual experience for the event that celebrated both the global presence of Infosys and the localised beauty of Bangalore.
Note: This project was completed during my tenure at Zensciences, where I contributed to the design and development of visual assets for the event.