The partnership between HARMAN Automotive, a leading innovator in connected car technology, and Scuderia Ferrari began in 2023, bringing together two powerhouses for an exclusive in-cabin experience collaboration during the Formula 1 season. This alliance was designed to enhance Ferrari’s presence on and off the track, integrating Harman’s cutting-edge technology with the thrill and speed of Formula 1.​
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Building on the success of their first season, the partnership was renewed in 2024, strengthening their shared commitment to precision, performance, and innovation.
With this prestigious collaboration in mind, my role was to bring the essence of both brands to life through a compelling social media campaign for LinkedIn.
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The challenge was to craft a visual language that respected the distinct identities of Harman and Ferrari while celebrating their shared values.
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Ferrari’s bold, iconic F1 imagery took centre stage in the designs, capturing the dynamic energy of the races and channelling the spirit of the track.
​Through a layout that balanced impactful visuals and clean, effective typography, the posts conveyed the power and sophistication of the partnership without overwhelming either brand.
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In the campaign’s initial phase, I explored various creative directions, ultimately landing on a refined approach that showcased Ferrari’s F1 cars in action, paired seamlessly with Harman’s brand aesthetics.
This thoughtfully composed visual style allowed the focus to remain on the exhilaration of the partnership, ensuring a clear, cohesive narrative across LinkedIn.
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Harmonising two powerful brand identities meant attention to every detail: colour schemes, typography, and image composition were meticulously aligned with both Harman’s and Ferrari’s aesthetic standards to create a seamless visual experience.
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As the campaign progressed, I supervised the transition of the creative direction to the next designer, maintaining consistency and fidelity to the project’s vision.
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This social media design project for Harman Automotive encapsulated the spirit of speed, innovation, and sophistication, reinforcing the collaborative power of two iconic brands.
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The result was a compelling visual narrative that not only elevated Harman’s brand presence within the Formula 1 world but also provided a thrilling experience for fans and followers on social media.
Note: This project was completed during my tenure at Zensciences, where I contributed to the design and development of visual assets for the campaign.
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