Ascendion, a leader in digital innovation, is reshaping industries through the power of Generative AI. Their mission centres on using AI to drive business growth, enhance efficiencies, and create unparalleled customer experiences.
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As an industry pioneer, Ascendion leverages advanced AI to help businesses innovate, modernise, and remain competitive in a rapidly evolving digital landscape. Through their AI-driven solutions, Ascendion ensures that businesses are equipped with cutting-edge technology, fostering sustainable growth and transforming operations across various sectors.
​The creative direction for the campaign needed to reflect both the futuristic and transformative aspects of AI while also aligning with Ascendion’s mission
of innovation and progress.
The campaign’s goal was not only to highlight Ascendion's technological prowess but also to create a memorable visual identity that would resonate with their target audience.​
The task was to create a visually captivating identity for Ascendion's new Gen AI campaign, which would introduce their groundbreaking approach to AI solutions.​​
Scenes such as volcanoes erupting into clouds of vibrant colours, hot air balloons made of flowers and butterflies, and trees with fireflies for leaves were generated to embody the concept of AI-powered transformation.
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This approach allowed me to harness the power of AI in a creative and experimental way, shaping a visual narrative that reflected the campaign’s essence.
Given the nature and direction of the project, it was crucial to familiarise myself with AI tools and platforms. This marked the beginning of my journey with AI, where I explored various AI-driven design tools to generate visuals that would complement the campaign's message.
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The surrealist concept for the visual identity became the foundation of the campaign, illustrating the limitless potential of AI by using dreamlike and imaginative imagery.
The surrealistic imagery was adapted to suit the needs of each post, maintaining consistency while keeping the content dynamic and captivating.
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Next, the design expanded to digital booklets and emailers, where the visual language had to work within a more detailed format. The AI imagery was complemented with informational content, ensuring the design remained engaging without overwhelming the viewer.
The same surrealistic elements carried through the design, keeping the theme intact and providing a seamless experience across various platforms.
With the design direction in place, the campaign's digital assets were created, starting with social media posts. These posts needed to strike a balance between engaging visuals and clear messaging. The AI-generated visuals served as the foundation, with typography and messaging designed to highlight Ascendion’s Gen AI solutions.
For the website, the visuals were adapted to create an immersive experience for users. The AI-generated elements were integrated into the site, providing a cohesive and dynamic user journey while showcasing Ascendion’s Gen AI solutions in a visually compelling manner.
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Throughout the project, I played an integral role in shaping the visual identity, ensuring consistency and adaptability across all digital assets. The result was a cohesive and impactful campaign that helped Ascendion stand out, clearly communicating their AI-driven transformation while maintaining engagement and excitement throughout.
Note: This project was completed during my tenure at Zensciences, where I contributed to the design and development of visual assets for the campaign.