LTIMindtree, a global leader in technology consulting and digital solutions, is at the forefront of empowering businesses to reimagine their models, accelerate innovation, and maximise growth. With a commitment to helping enterprises harness the power of digital technologies, they partner with over 700 clients worldwide, delivering transformative solutions through their deep expertise in technology and industry domains.
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LTIMindtree’s purpose is rooted in the mindfulness they bring to technology, always focused on solving complex business problems with a strategic vision that drives lasting outcomes. Powered by a diverse team of 84,000 professionals, their values guide them toward sustainable growth, helping clients navigate the future faster and together.
To further enhance their offerings, LTIMindtree launched a new business unit — Enterprise AI - focused on delivering innovative AI and Generative AI (GenAI) solutions that drive real business outcomes.
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With a core belief that AI is not just a tool but a catalyst for change, their approach is grounded in experimentation, scaling, and reimagining solutions to address the most pressing challenges facing businesses today.
This new initiative needed a visual identity that would effectively communicate its dynamic, future-focused vision and resonate with a wide audience.
The task was to conceptualise the visual direction and then design a series of social media posts to mark the launch of the new business unit. The goal was to visually capture the essence of Enterprise AI — stepping beyond the conventional.
The challenge was to create a design direction that could evolve across multiple social media formats—statics, carousels, and videos—while maintaining a cohesive and engaging identity.
To bring this vision to life, I created a flexible design system that could adapt and evolve with the launch campaign. At its core, the design was built around the idea of pushing boundaries and thinking outside the box, which aligned perfectly with the theme of Enterprise AI.
​The design featured three key elements: a black-and-white background image that set the tone for innovation and transformation; carefully placed content that communicated LTIMindtree’s message clearly; and a unique treatment of the background image, which was edited to fit within a shape from LTIMindtree’s brand assets, in line with their visual guidelines.
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​The standout feature was the way the image bled out from the shape into the rest of the layout, symbolising the idea of stepping beyond the conventional boundaries and embracing new, expansive possibilities through AI-driven solutions.
Note: This project was completed during my tenure at Zensciences, where I contributed to the design and development of visual assets for the launch.
This design system was crafted with flexibility in mind, allowing it to be adapted across various social media formats while maintaining a unified visual identity.
The final design received positive feedback and was used for the launch, helping generate excitement and interest in LTIMindtree’s bold new business unit—Enterprise AI.