Dassault Systèmes, the 3DEXPERIENCE Company, stands at the intersection of innovation and sustainability. With a mission to create a collaborative virtual environment that fosters human progress, they empower businesses and individuals to imagine, design, and deliver sustainable innovations. Through their 3DEXPERIENCE platform, Dassault Systèmes enables companies to create virtual twins of real-world products and processes, transforming industries such as automotive, aerospace, and healthcare. With a global presence, they serve over 300,000 customers across more than 150 countries, redefining the future of business and human experience through its platform.
For this project, the task was to create a set of engaging visuals for a pitch presentation. The content focused on three distinct industries and brands: Adidas, furniture and home goods, and electric vehicles (EV). The goal was to craft a compelling visual narrative that supported the messaging for each industry and brand, showcasing Dassault Systèmes' diverse capabilities.
The client was looking for something unique and different from their usual style, and I was given creative freedom to explore new approaches that would stand out, particularly for social media use.
The design process began by researching each industry to understand their specific needs and goals. This led to the decision to incorporate strong imagery to support the message. Vectors and overlays were used to add depth and dimension to the visuals, making the content more engaging and dynamic.
The idea was to create designs that not only captured the essence of each industry but also highlighted the impact of Dassault Systèmes' technology on these sectors. Each creative was designed to evoke emotion and stimulate curiosity, reflecting the cutting-edge nature of Dassault Systèmes' solutions.
The typography was customised to complement the imagery, ensuring readability while still maintaining a strong visual impact. The layout was carefully considered to allow for a clear hierarchy of information, ensuring the message was communicated effectively.
The design approach was bold yet refined, aligning with Dassault Systèmes’ forward-thinking ethos while staying true to the brand's core values.
Once the initial designs were completed, they exceeded the client’s expectations. The strong imagery and innovative approach were well-received, and the design language was expanded across other campaign topics.
The final result was a cohesive set of visuals that communicated the value of Dassault Systèmes' technology across industries, while also appealing to the viewer’s sense of innovation and sustainability
This project highlighted the power of strong visual design to enhance storytelling, and reinforced Dassault Systèmes’ role as a leader in transforming industries through technology.
Note: This project was completed during my tenure at Zensciences, where I contributed to the design and development of visual assets.
