Ascendion, a leading force in digital innovation, stands apart for its commitment to transforming industries through advanced AI solutions. At its core, Ascendion is dedicated to bridging human ingenuity with the power of Generative AI, enabling businesses to reach new heights of innovation, efficiency, and resilience.
By taking GenAI “the last mile,” Ascendion ensures AI solutions are effectively embedded into everyday operations, reshaping customer experiences and business functions across various sectors. As part of its mission to empower organisations to anticipate and manage crises proactively, Ascendion sought a digital brochure that would showcase its Calamity AI solution.
This powerful AI-driven tool combines predictive insights, real-time monitoring, and automation to help businesses swiftly address challenges, build resilience, and adapt to an evolving landscape.
The brochure needed to clearly convey Ascendion’s capabilities while providing a seamless and engaging experience for readers.
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To bring this vision to life, I focused on creating a design that was both visually striking and true to Ascendion’s bold brand identity.
With no limitations imposed by the digital format, the brochure was designed with ample flexibility, allowing for an interactive layout that captured attention without overwhelming the viewer.
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Following Ascendion’s brand guidelines, every element, from color schemes to fonts, was carefully chosen to reflect the company’s high standards and innovative spirit.
To ensure an easy and fluid navigation, I organised the content thoughtfully, paying close attention to its readability.
The layout featured clean lines, consistent spacing, and strategically placed visuals that offered natural breaks in the flow of information.
The imagery theme centred on risk management and crisis response, while also highlighting AI’s transformative role, enhancing the viewer’s engagement without detracting from the message.​
The final brochure successfully met Ascendion’s expectations, offering a dynamic presentation of Calamity AI while reinforcing Ascendion’s reputation as a pioneering technology partner.
This design provided not only a clear introduction to Ascendion’s crisis management capabilities but also a visually engaging experience that underscores their commitment to excellence and client success in the digital age.
Note: This project was completed during my tenure at Zensciences, where I contributed to the design and development of visual assets for the campaign.