Acumen Safety, established in 2013 in the UAE, has earned recognition as a pioneer in safety, risk management, and engineering solutions. With a philosophy rooted in "Together, We Redefine Expertise and Excellence," Acumen Safety strives to lead the market in delivering innovative solutions across the MENA region and Asia. Their dedication to excellence and expertise sets them apart as a trusted partner for businesses seeking dependable engineering and safety services.
For ADIPEC 2023, the world’s largest energy conference, Acumen Safety required print collaterals to showcase their services and values.
ADIPEC unites industries, nations, and communities to drive collaborative actions toward sustainable energy solutions.
Given the global scale and significance of the event, the collaterals needed to make a strong visual impression while aligning seamlessly with Acumen Safety’s brand identity.
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The deliverables included a booklet and a standee, both designed to communicate Acumen Safety’s offerings with clarity and precision. The challenge was to ensure the design stood out, reflected the brand’s professionalism, and maintained legibility amidst the bustling exhibition floor.
The process began with an in-depth understanding of the client’s branding and the event's objectives. The booklet was designed with a clean and structured layout to present key information effectively, combining concise content with visuals that reinforced the brand’s professionalism.
The standee served as a bold and visually engaging representation of the brand, designed to capture attention and communicate key messages at a glance.
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Special attention was paid to ensuring the readability and quality of the assets, given their print format. From typography to imagery, every element was chosen to reflect Acumen Safety’s commitment to excellence and innovation
The final designs created a cohesive brand narrative that resonated with attendees and highlighted Acumen Safety’s role as a leader in safety and engineering solutions.
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The project successfully met client expectations, positioning Acumen Safety prominently at ADIPEC 2023.
The thoughtfully designed print collaterals not only represented the brand effectively but also left a lasting impression, showcasing their dedication to redefining expertise and excellence on a global platform.