Al Nur, a UAE-based company, is dedicated to providing high-quality hygiene products that bring everyday comfort and care to families and individuals alike. With a portfolio that spans baby and adult diapers, sanitary products, wet wipes, and tissues, the brand’s foundation lies in trust, reliability, and thoughtful design. Guided by a belief in gentle protection and consistent quality, Al Nur continues to shape products that enhance wellbeing across every stage of life.
To establish a distinctive presence within the UAE hygiene market, the brand required a complete identity system built from the ground up.
The goal was to define a visual and strategic foundation that would help Al Nur stand apart from competitors while staying true to its promise of care, comfort, and confidence.
​
The creative direction focused on translating Al Nur’s values into a design language that felt soft yet assured — balancing empathy with credibility.
A palette of pastel and muted tones replaced the typically vibrant colours seen in the category, offering a more delicate, composed expression of the brand’s character. This subtle colour story, paired with clean typography and balanced spacing, brought a sense of calm and refinement to the identity.
​
The logo suite was designed for versatility, featuring primary, secondary, and tertiary versions that ensured adaptability across various applications. The primary wordmark served as the anchor — simple, modern, and enduring — reflecting both the clarity and sincerity of the brand’s vision.
Together, these elements formed a cohesive visual system that could evolve with Al Nur’s growing portfolio.
​
The outcome was a fresh, contemporary brand identity that captured the true essence of Al Nur. It conveyed the brand’s quiet confidence and gentle care while strengthening its market presence through clarity and consistency.
The new identity not only represented Al Nur’s purpose but also laid the foundation for a trusted and recognisable brand in the hygiene industry.
