Ascendion stands as a transformative force in the realm of digital innovation. With a mission rooted in advancing industries through Generative AI, the company seamlessly bridges human ingenuity with cutting-edge technology. Guided by values of collaboration and community, Ascendion continuously redefines how businesses navigate challenges, delivering tailored solutions that inspire growth, efficiency, and resilience.​
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​Among its key creative initiatives was the design and development of a wide range of emailers — from event invitations and campaign promotions to festive greetings and internal communications.
Over time, I oversaw the creative direction and design of more than 100 emailers. Each was conceptualised and executed to achieve specific objectives while balancing visual appeal, clarity, and technical functionality.​
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The design process began with a deep understanding of purpose and audience. Depending on the communication goal — whether announcing a campaign, sharing updates, or celebrating an occasion — each emailer was tailored to resonate effectively while maintaining consistency with Ascendion’s brand identity.
The company’s recent rebranding provided an opportunity to explore and interpret its refreshed visual language, experimenting with new layouts, iconography, and typographic systems that reflected its evolving identity.
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Every design was developed with equal emphasis on aesthetics and performance. Careful attention was given to ensuring seamless rendering across platforms and devices, maintaining readability and interaction without compromising creative integrity.
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While certain technical limitations shaped the structure of these emailers, each design remained aligned with Ascendion’s brand standards — cohesive, professional, and engaging.
Note: This project was completed during my tenure at Zensciences, where I contributed to the design and development of visual assets.
The project exemplified the synergy between creativity and precision, demonstrating how thoughtful design can elevate everyday communications into meaningful brand experiences.
The resulting collection of emailers successfully communicated Ascendion’s key messages while reinforcing its position as an industry leader in digital transformation.