Al Nur is a trusted name in hygiene care, recognised for delivering high-quality products that prioritise comfort, reliability, and innovation. With a diverse portfolio catering to families and individuals alike, the brand stands as a symbol of assurance and everyday confidence.
​
Long Dry a sub-brand of Al Nur, was created to extend this commitment — offering superior comfort and lasting protection through a comprehensive range of high-quality diapers. Designed with care and precision, Long Dry combines advanced absorbent technology with soft, breathable materials to ensure lasting dryness, comfort, and peace of mind.
The goal was to establish a distinct visual identity for Long Dry that could stand apart from the parent brand while retaining an underlying connection to Al Nur’s values of trust and dependability.
Considering the brand’s wide product portfolio, Long Dry was envisioned as a unified sub-brand catering to all diaper needs, with an adaptable identity system that could flex across varied product categories.
​
The creative direction focused on conveying a sense of freshness, comfort, and care — qualities intrinsic to both the product and the emotional connection it fosters with families.
While the Long Dry logo remained consistent across all product lines to preserve brand continuity, the supporting design elements such as colour palettes and visual graphics were tailored to reflect each range.​
For the baby diaper category, a customised aesthetic featuring soft pastels and gentle illustrations was developed to evoke a light, airy, and nurturing feel — setting it apart from the adult diaper range, which retained a more professional and premium tone.​
The result was a cohesive yet versatile identity system that not only strengthened the sub-brand’s visual presence but also reinforced Al Nur’s position as a trusted provider of hygiene care.
The outcome marked a successful evolution of the brand — fresh, comforting, and distinct, while staying true to Al Nur’s legacy of quality and care.